Cjek is a record label that draws on the experimental, the boundary-pushing and the playful in music. The label is dedicated to challenging convention and inspiring new soundscapes.
    The logo, a node shaped like a checkerboard, represents a deconstruction, filtering or a new way of approaching traditional music.
    They strive for an inclusive universe that appeals to a more feminine audience. They believe that this audience is unfortunately often overlooked by record labels, so their aim is to create a space where everyone feels welcome without falling back on stereotypes.
    This identity is reflected in their branding, which avoids stereotypical elements such as pastel colors and instead focuses on creating a colorful and contrasting look, guided by an overall minimalist expression.
Book and logo design
School project