In this project for Copenhagen Jazz Festival, I created a visual identity that combines modernity with a playful aesthetic to attract a younger audience which is also one of the goals of from the organizers. 
     The logotype, based on a modified version of Fivo Sans Modern, expresses both the bold and friendly nature of jazz music through rounded edges and hierarchical size contrast. 
     The colour palette of green and pink symbolises youth, renewal and inclusivity in gender norms, while the monochrome graphic element creates harmony and contrast. The style and tone of the design reflects the festival's goal of energy, joy and festivity.
     Overall, the design invites festival-goers to embrace the expression and fully engage with jazz music and the artistic experience.
CopenhagenJazz Festival 2023
Visual indentity
School project