Coastal Rice is the result of a packaging design course where I developed a brand, logo, product concept and packaging design. Inspired by minimalism with a touch of futuristic simplicity, this project reimagines rice packaging. 
     New Ground is a fictional brand that is focused on sustainability through innovative agricultural techniques. It explores innovative farming methods that use salt water from coastal regions for cultivation, conserving freshwater resources and minimising environmental impact. 
     The packaging design showcases both simplicity and modernism, reflecting the brand's commitment to a sustainable future through new methods of farming. 
Coastal Rice
Packaging design
School project